We are also aware of queries regarding revenue distribution from iFollow match passes. For clarity, in Carabao Cup fixtures, the revenue from match passes purchased by both the home and away teams is pooled, and distributed evenly between the two clubs.
For our Sky Bet League One fixtures, the distribution is slightly different. The home club receives approximately 97% of revenue from each match pass purchased (after tax) on their website, plus a proportion of the match passes purchased by the away side, commensurate with the likely away attendance at that fixture. This figure is agreed between the two clubs in advance, on a game by game basis, using historical attendance data.
As an example, if Argyle were to sell 2000 match passes for a Sky Bet League One fixture at home, we would receive all of the revenue generated from those 2000 passes. If the away team would historically bring 200 supporters to Home Park for the game, then Argyle, as the home club, will receive the revenue generated from the first 200 passes purchased by the away team. Thereafter, the away team retains any revenues.
https://www.pafc.co.uk/news/2020/septem ... ow-update/