This is clearly why Simon Hallett, AP and ND priority is focusing on remaining sustainable, its also why FA are worried and are trying to strengthen transparency on FFP.
Problem is clubs are using the huge marketing revenues to balance this out, but its certainly a game of Russian roulette, and could see many a clubs downfall in next 3- 5 years.
Unless you have a huge investor like Birmingham FC, Ipswich Town ( US backers), who see the benefit of billion of dollars invested in promoting the prem world wide.
The scariest fact is, look at the jobs, livehoods your gambling with. I could easially see many clubs both in championship and prem collapsing due to these deficits, and only the giants remaining.
so there would not be enough clubs in the division to peak interest from marketers, and a combined European league having to be created through necessity.
No other industry would allow such debts, so why ?
www.bbc.co.uk
