It’s just a Society thing. If business is allowed to slip in subliminal advertising or present adverts that hide that they are adverts by pretending to be something else, we start to live in a different society where ultimately the rich and powerful can manipulate everyone else. It’s the basis of a Liberal Democracy, and why the rules are there. Small steps that erode a liberal society mean extremely little in themselves, as in Argyle presenting a feature on the supplier of our energy drinks that is really an advert for the supplier if you watch it with an open mind, but ultimately if we (the club) financially benefit from the News Feature (either because the club get cheaper energy drinks because we ran the news story that is really an advert, or the supplier has paid us to run this advert pretending to be a News Story) then the club is trying to manipulate the people watching the News Story. Just a basic point really, but it is intellectually wrong to allow extremely small wrongs to pass by if they can become really big wrongs if everyone was doing it.