So for the second time in two years the wantaway clubs have pulled back from the brink.
The first time was with the involvement of the FA, the second time seemingly behind their backs.
On both occasions the attempt, if that is what it was, crumbled before it had even started, which seems a little weak, given the strong signals being sent to all and sundry that this time it was a done deal and details such as length of involvement were leaked.
Coincidentally, or not, after the first attempt UEFA launch a review of the CL format. The second breakaway announcement was coincidentally, or not, timed just before the reveal of that plan.
There is no doubt that money has and will continue to change our game. In the earliest days football was an amateur sport and was dragged into professionalism by the northern clubs who sought to circumvent its amateur status by employing players in notional jobs so they could play for their team....
That there are backers for a franchise based scheme is undoubted. There are media companies hungry for content that will tie customers to them for long periods. Sport is expensive but not as expensive as making movies and TV series which do not constantly renew themselves.
Just because the attempt fizzled out this time does not mean they will be gone for long. And even a failed attempt can change a sport forever. Kerry Packers Cricket circus did not succeed in itself, but the game was not the same and continues to be evolve.
Tradition and history count for little either. After all, if you go back far enough you can make better cases for Huddersfield , Villa and Newcastle over the recent successes of Manchester City, and indeed the absence of recent success for Spurs with a trophy count less impressive than Portsmouth and Wigan unless there is a trophy for avoiding administration.
The majority of the audience in this country has only known the EPL, and that percentage grows by attrition each year. Financially the clubs are seeking a model whereby they can survive on the remote fan income, so for every torn up season ticket there will be hundreds if not thousands of subscribers from China, Japan, the USA Mexico and the Far East to replace and supplement them.
These things also evolve. There was no great love for European competition from the Uk authorities at the outset...and we have moved from one up to three tournaments and back down to two, with lucky loser entry into the secondary tournament and lucky winner qualification from the secondary to the primary. Things change, and when did they ever ask the fans if they were happy for it to do so. So why start now?
Even in the UK we have B teams playing in cup contests...albeit the Johnsons Checkatrade Waste of time cup....and despite the boycotts they still compete..... In Spain their are B teams in the league and Manchester City own clubs worldwide, whilst other owners harvest clubs and move players between them. The fans are secondary...Winter World Cup anyone?
So defeat, strategic retreat or mission accomplished? Time will tell, but expect a response from the current turf holders to retain the errant clubs, at least for the time being.....I predict the words seeding, achievement coefficient, and heritage being bandied around before a group of clubs similar to the ones named and shamed are granted some privileges that buys off the rebellion.....for now.
If not they will be back, with a better framed offer that delivers grass roots money beyond the crumbs that fall from the table currently, potentially bringing in other countries as well to make it more global. Dual player registrations.....or perhaps Chelsea, United, City et al run a dual club with a European squad and a League squad....rather than loan players round the world....and with them pre qualified the rest can compete for place in the Super League safe that they don't have to beat the big six....just their reserves....and even if they don't they can still qualify the the invitation places on offer....
Because if UEFA don't adapt then someone will try again, and eventually they will succeed....and if you do get a breakaway with money and reputation forget salary caps and restrictions on youth recruitment....players and agents will follow the money. Imagine a club with a super agent backing them....oh you don't have to...we have them already....Wolves Portuguese....
And how much would it cost to buy off the pyramid...Swindon would jump for a bag full of tenners tomorrow. Anyone who think Boris and co are remotely interested in football, rather than appearing bessie mates to their new red wall supporters is missing the point. How much time can and should they be spending on a sport that to use a Boris phrase, spaffs money up the wall, in the middle of a pandemic with a NHS health backlog that needs a fortune spending on it and an ecomomy to rebuild and recover from Brexit. How much would it take for someone like Amazon to say to Rishi lets bung you a few billion to fund grass roots sport and improve health outcomes by increasing activity and exercise levels. All we want is a few clubs to be able to play their games anywhere in the world and kick off when the Chinese are awake...not too much to ask is it?
Anyway, thats my view. The battle is ended but this is a temporary ceasefire. They owners are retreated Putin like along the UEFA border waiting for a response....
Watch this space, on SKY/Amazon/Netflix/Google. Straight after the mid table clash between Inter Miami and Manchester City Red Bulls.