Reducing admission prices won't work; as others have said, there's also a time cost to watching Argyle. I wouldn't take free tickets to see a band that couldn't play their instruments (even if they were pretentious enough to call it "Free Jazz"). Who would take two hours out of their weekend to watch eleven men trying to pass the ball five yards, when there's endless Fortnite and PUBG, Netflix and Now, Pewdiepie and Markiplier to catch up with? Sky now offers match and day passes, and they've managed to turn reading the scores out on a Saturday into an entertainment form. Your average Janner would be far more likely to recognise Chris Kamara than Graham Carey.
To be honest it surprises me that a club like Argyle manages to survive, and I fear for its future. Unable to pick up new fans in anything like the numbers required to keep up with footballers' wages, Argyle like many clubs have resorted to fleecing the "wind, rain or snow" brigade to such absurd levels that it is now cheaper to watch a top-flight game in many European leagues. Value for money when compared with almost every other leisure activity is practically non-existent; footballers have wondered into manager's offices demanding higher and higher salaries, and club owners, desperate to hold on to their top stars, have gleefully acquiesced to their demands. What we have now is quite honestly a scandal where an un-fancied journeyman like O'Keefe or Ladapo not only earns a living from football but a relatively comfortable one. It's all done on the dangerous assumption that the loyal fans will happily take another one for the team, and the suicidal assumption that there will always be a steady stream of such fans.
But those fans are not young any more; take a look around Home Park next time you're there. During my days in the Grandstand I could happily play "spot the under-60"; sometimes that was more entertaining than the football. The demographic at Argyle is not spread evenly and those who depart for the terraces in the sky are not being replaced in sufficient numbers.
A netflix subscription is £5.99 a month, or about 3/10ths of an adult match ticket. That's ridiculous. Football at this level never should have become so expensive, but here we are. Now the clubs in the lower leagues, for so long pushing up prices while keeping the product broadly the same in terms of quality, are facing an onslaught of alternative ways to waste your weekend and they have neither the ingenuity nor the ability to react. Like all those high-street stores closing around us because they either couldn't or wouldn't adapt to online shopping, I wonder how long before football clubs begin to feel the pinch as
a generation of potential fans realises just how badly their parents were being ripped off.