As always Simon Hallett has been open, honest and transparent about the position the Club finds itself. Through his past and now new additional investment both he and Jane have put the Club in the best position it could be to withstand the ravages of the impact of the Coronavirus on football’s fortunes to secure our continued existence as an aspirational football club and an asset for the community.
I am sure supporters will rise to the challenge of raising money for the Club. The Crowdfunding initiative demonstrated that. Digging deep for shirts, other merchandise, lottery tickets, foregoing refunds and buying new season tickets and committing to iFollow will all help.
However, back in mid-April Simon warned “This is about survival of the English Football League, you’ve got to be clear here” Since then others such as the Chairman of Huddersfield and Gary Neville have warned of clubs going to the wall
In announcing ‘Football is coming back’ when confirming the Premiership was going to be back on TV, the Culture Secretary said it would “ensure finances from the game's resumption supports the wider football family”. However, out of the £400m per year that goes to the EFL from the Premier League £270m goes to nine clubs in parachute payments. In addition, the EPPP Academy system is skewed totally in favour of PL clubs. A reset button needs to be pressed on the relationship between the PL and EFL. However, that will take time to transition. Time EFL clubs do not have.
The only immediate solution, as I see it, is for the Government to fund or underwrite the lost match day revenues for EFL clubs for next season until full crowds are allowed back. At Argyle 60% of the turnover is associated with match day activities. The Government has commendably provided emergency funding for other businesses and sectors in this crisis. The 2018/19 season saw a cumulative total of 18.4 million fans attending EFL matches. As a result, the reach of EFL Clubs is huge with 62% of the England and Wales population (nearly 37m people) 40% of who fall into most deprived population groups. Many EFL clubs fall within areas the Government identified as left behind towns and regions and part of its promise of ‘levelling up’ the nation’s economy. Trusts like the Argyle Community Trust provide essential health and well being programmes for the community which would be lost with help for the parent club.
Perhaps the EFL could assist in underwriting the loans. It would be up to each EFL club to decide the extent of the loan they would want within an agreed framework. Although it is unlikely, some may prefer to balance a loan with further shareholder investment. Flexibility should be the key. As with Argyle in 2011 when in administration the pay back of the football creditor debt was over five years – that would seem a reasonable time period for EFL clubs to repay each emergency loan. Greg Clarke (now the FA Chairman) described Argyle’s repayment proposal it as a ‘leap of faith’ at the time. The same sort of leap of faith is required from the Government and EFL now.
One final thought on how supporters could help even more. Back in September last year at the Fans Forum, Simon mooted the idea of supporters owning a share of the club. I think 20% was mentioned but it didn’t gain much traction at the time. Swansea City operate with a 21|% shareholding owned by fans with a seat on the Board.
For those supporters with financial capability and cash to spare a separate share class (with no voting rights or rights to dividends etc) could be offered at, say, £100 or £500 per share and people could purchase as many as they wanted. There would be no dilution of ownership. The Club have had such minority shareholdings in the past where shares were passed down the generations. That would be a big step to becoming a community club.