If playing League 2 football next season (and lets face it is more than likely, although mircales can happen
) then the season ticket price will need to be reduced with the 10% loyalty discount on top of that.
If not then it will probably have to be somne carefully chosen games, as you can't be expected to pay over the odds for League 2 games.
Catch 22 really as prices probably need to be kept up due to dwindling numbers, but this would probably mean less people purchasing. If prices are kept down then more people may decide on renewing. Both cases though will no doubt provide the same amount of total income, but surely it is better to have a larger crowd?